Freshfel: Policymakers are missing massive opportunity to elevate fruits and vegetables

Freshfel Europe’s latest edition of the Consumption Monitor indicates that the average fruit and vegetable consumption in the EU decreased to 350 g/day/capita in 2022. The positive trend that started during the COVID-19 pandemic has been curbed by the economic crisis, impacting the purchasing power of consumers. Freshfel Europe underlines the essential features of fresh […]

Waitrose commits to ‘Good Health’ by slashing prices again on fresh vegetables, meats

Britain supermarket price wars are continuing into spring of 2024, with Sainsbury’s cutting prices on 1,000 items and Waitrose reducing the cost of 200 items including fresh vegetables. The major announcement by Sainsbury’s, however, only hinted that it would include “favourite branded products.” The chain didn’t not reveal much more than that and whether those […]

Angus Soft Fruits leader talks innovation and challenges in berry sector

In this interview done with Fresh Fruit Portal during Fruit Logistica, Sarah Ilyas spoke with Jill Witheyman, Head of Marketing at Angus Soft Fruits. What is Angus Soft Fruits all about?  We are a Scottish company based on the northeast coast of Scotland, celebrating our 30th anniversary this year. Angus Soft Fruits is a family […]