Veg Power’s Eat Them to Defeat Them Continues to Have a Positive Impact
Veg Power’s 2024 Eat Them to Defeat Them campaign, created in partnership with ITV, continues to have a much-needed, positive impact on children’s veg-eating habits. Now in its sixth year, the 2024 campaign reached 620,000 children from 2,375 primary and special schools. Over the last six years, through a combination of over £20m ($25 million) of advertising […]
Veg Power lands four new Board members as it tries to increase consumption in 2025
Veg Power has added four new members to its advisory board as its continues its mission of trying to expand vegetable consumption in the UK. Simon Conway, who chairs The British Tomato Growers Association, joins Tom Firth (Chair of IPA’s Sustainability Action Group),Tom Lindsay (Trustee of The Food Foundation) and Karen Schenstrom (Business Development Director […]
Tis the Season: Veg Power’s new pitch highlights timing of fresh produce to consumers
The powerful lobbying organisation Veg Power has unleashed another new campaign aimed at consumers to entice them to eat more produce which focusses on seasonality of fresh produce. Each month, Veg Power plans to feature a vegetable that is in season on its website and on social media with the help of influencers. For example, […]
‘Eat Them to Defeat Them’ campaign, impacting millions of children, gets green light for 2025
An astonishing 8 in 10 children in the UK are not eating enough fruits and vegetables. More than one-third are not even getting one serving per day. Campaigns to improve consumption over the past few decades have been tried and failed. But one that seems to be having lasting impact is “Eat Them to Defeat […]
Better with Butternut: Veg Power hopes to further increase consumption of savory squash
Retailers aiming to increase their produce sales and help shoppers put more produce on the plate should promote a variety of staple vegetables during the change of seasons to autumn. Besides being hearty and containing an abundance of essential vitamins, they can be prepared in numerous ways to please the palette. Take butternut squash. Rich […]
Veg Power launches eLearning platform to try to get pickiest kids to eat more produce
Veg Power’s targeted, clever campaigns have struck a chord with kids, led by Eat Them to Defeat Them. But what about parents and guardians? Yes, family leaders have a role to play in ensuring increased consumption of vegetables, and Veg Power has aimed many at them, as well. The latest is a new free eLearning […]
Veg Power teams with Aardman’s Shaun the Sheep to get kids to eat ‘rainbow’ of vegetables
From “Eat Them to Defeat Them” to “Eat Tjhe Rainbow”. What an interesting an inviting twist. The not-for-profit alliance Veg Power has done it again, challenging children to consume more vegetables with a fun campaign that includes favourite character Shaun the Sheep. The new Holiday and Food Activities (HAF) programme launched with studio Aardman will […]
‘Eat Them to Defeat Them’ launches again this week with a new look and robust goals
The transformational children’s healthy eating campaign “Eat Them to Defeat Them” is making a triumphant return to TV screens this coming Saturday. Dubbed “The Big Chomp”, the mission from Veg Power, ITV, Channel 4 and Sky Media this year will be much the same as their previous five iterations – get kids to eat more […]
