Veg Power’s latest campaign takes holistic approach to get families to eat healthier
“Simply Veg”. That is the name of the latest campaign being launched by the group responsible for putting vegetables front and centre on the minds of young children. It is catchy, though a bit different from the energetic, brash “Eat Them to Defeat Them” which has helped drive home hard messages on health to kids. […]
Report: Eat Them to Defeat Them campaign led to £34.1 million in veg sales
Very few campaigns aimed at increasing consumption of fresh produce in any nation have really worked, despite the myriad efforts of action groups and government agencies. However, one in the UK focused on helping children – Eat Them to Defeat Them – has garnered immense interest from consumers, who have increased vegetable purchases by £132 […]
With vegetable purchasing dropping because of inflation, Veg Power launches Simply Veg campaign to help families
Since inflationary pressures began, UK shoppers are spending nearly the same in supermarkets, but they are not filling their baskets with some of the most essential items to maintain their health: namely vegetables. According to a new report released by the nonprofit Veg Power, the purchases on vegetables have fallen to 6.3% of basket value […]
Veg Power campaign aims to get Brits to eat more veg at breakfast
Veg Power, the not-for-profit company behind the Eat Them to Defeat Them campaign, has launched a new initiative called Breakfast in Colour to try to get British consumers to eat more healthy at breakfast time by adding more vegetables to their plates. Only about a third of adults across the UK are reaching five-per-day targets, […]
Veg Power teams up on cherry tomato Grow Strong Project with Edinburgh Community Food
The health-driven non-profit Veg Power added another strong partner to its growing stable of helpers, combining forces with social enterprise Edinburgh Community Food to help deliver its Grow Strong project. Grow Strong is an initiative whereby 38 schools are taking part in the production of cherry tomatoes that are converted to create pasta sauce. Former […]
Eat Them to Defeat Them leads has amassed nearly £100 million in vegetable sales
The unstoppable Eat Them to Defeat Them campaign from Veg Power and ITV has led to an astonishing £92 million of vegetable sales during the past three years – including one delayed by the COVID-19 pandemic – according to newly released data from Pearl Metrics. Desperately trying to find any mechanism to reduce obesity and […]
Veg Power adds Hazera Seeds UK to growing membership programme
Not-for-profit Veg Power, which aims to increase vegetable consumption throughout the UK especially for children, has added Hazera Seeds UK to its growing membership programme. The connection with the subsidiary of Hazera, the global leader of the vegetable seed industry, further increases the footprint of Veg Power, which is relishing the philanthropy of its partners […]
Boosting consumption: Veg Power chief Dan Parker to unveil new consumer insight at London Produce Show
Around the developed world the produce industry has a dilemma. Per capita consumption of fruits and vegetables is flat or declining. The Produce for Better Health Foundation in the United States has stated it clearly in introducing its State of the Plate research: “The results are in. As a society, we are chronic underachievers at eating our fruits and […]
