Global Marketing Innovation Award: Veg Power Beats Junk Food Marketers at Their Own Game
Vegetables are disgusting!” Kids forever have dodged eating vegetables. Resorting to convoluted measures, parents cajole, bribe and slyly disguise them, often to no avail. The industry, despite valiant efforts, has struggled to move the needle on overall produce consumption, let alone conquer most children’s downright disdain for vegetables. Veg Power, the UK nonprofit super alliance […]
Veg Power’s 5-year report confirms: 53% of parents say kids in ‘Eat Them’ campaign are eating more veg
The European fresh produce industry is witnessing a significant shift in companies adopting specific roles to sustain their success. With increasing competition and growing supply chain transparency, companies are faced with a crucial decision: should they become specialists, focusing on a few products that can be consistently supplied year-round to large-scale retailers, or should they […]
Veg Power’s latest campaign takes holistic approach to get families to eat healthier
“Simply Veg”. That is the name of the latest campaign being launched by the group responsible for putting vegetables front and centre on the minds of young children. It is catchy, though a bit different from the energetic, brash “Eat Them to Defeat Them” which has helped drive home hard messages on health to kids. […]
Report: Eat Them to Defeat Them campaign led to £34.1 million in veg sales
Very few campaigns aimed at increasing consumption of fresh produce in any nation have really worked, despite the myriad efforts of action groups and government agencies. However, one in the UK focused on helping children – Eat Them to Defeat Them – has garnered immense interest from consumers, who have increased vegetable purchases by £132 […]
With vegetable purchasing dropping because of inflation, Veg Power launches Simply Veg campaign to help families
Since inflationary pressures began, UK shoppers are spending nearly the same in supermarkets, but they are not filling their baskets with some of the most essential items to maintain their health: namely vegetables. According to a new report released by the nonprofit Veg Power, the purchases on vegetables have fallen to 6.3% of basket value […]
Veg Power campaign aims to get Brits to eat more veg at breakfast
Veg Power, the not-for-profit company behind the Eat Them to Defeat Them campaign, has launched a new initiative called Breakfast in Colour to try to get British consumers to eat more healthy at breakfast time by adding more vegetables to their plates. Only about a third of adults across the UK are reaching five-per-day targets, […]
Veg Power teams up on cherry tomato Grow Strong Project with Edinburgh Community Food
The health-driven non-profit Veg Power added another strong partner to its growing stable of helpers, combining forces with social enterprise Edinburgh Community Food to help deliver its Grow Strong project. Grow Strong is an initiative whereby 38 schools are taking part in the production of cherry tomatoes that are converted to create pasta sauce. Former […]
Eat Them to Defeat Them leads has amassed nearly £100 million in vegetable sales
The unstoppable Eat Them to Defeat Them campaign from Veg Power and ITV has led to an astonishing £92 million of vegetable sales during the past three years – including one delayed by the COVID-19 pandemic – according to newly released data from Pearl Metrics. Desperately trying to find any mechanism to reduce obesity and […]
