Dole, 7 retailers back hugely successful Eat Them to Defeat Them campaign for kids
Seven retailers and one big brand, Dole, are sponsoring this year’s national Eat Them to Defeat marketing blitz which aims to get children to eat more fresh produce. “This is our second year supporting this incredibly worthwhile campaign,” Vincent Dolan, Head of Corporate Communications in Dole, said. “By bringing fresh produce to primetime, and by […]
Sakata signs on to support Veg Power’s healthy campaign initiatives
UK non-for-profit Veg Power, the organization behind the Eat Them to Defeat Them Campaign to get families and children to consume more vegetables, announced it has entered into a unique partnership with Japan-based seed company Sakata. Sakata’s global influence as a leader in the supply of broccoli, cabbage, squash, melons and lisianthus gives Veg Power […]
Westfalia joins Veg Power mission to boost child produce consumption
Westfalia Fruit Group, the top supplier of avocados to the UK, has joined the coalition of 23 other member organisations in support of nonprofit Veg Power to help drive healthy consumption among children. Westfalia, the multinational grower-packer-shipper that has sales office in the UK and around the world and grows a multitude of other vegetables, […]
Produce notes: Aldi opts for fridge doors to save energy; Veg Power teams with Love British Food
Step inside Aldi stores now, and they are fairly wide open. Fresh produce and other sundries are displayed in boxes or on shelves, easily accessible if not at times chaotically picked over by customers. But a change is coming that will not only give Aldi a more streamlined look but provide a huge offset to […]
