Fair trade can shake things up in a positive way, across the supply chain

Mexican avocado grower-exporter Grupo Los Cerritos made headlines in 2023 — not for the many problems that plague the country’s avocado growers, but rather for winning a regional sustainability recognition for the fourth time in a row. The award added to a swath of certifications that Grupo Los Cerritos, based in Ciudad Guzmán, a small, […]

Marshall’s lifetime recognition caps sparkling night at FPC Fresh Awards

Wholesale markets a dead end? No reason to pursue a career in fresh produce? Forty five years later, Gary Marshall certainly can tell a different story. Friday night at the glitzy Grosvenor House on Park Lane, the owner of New Covent Garden Market’s Bevington Salads and Chairman of the Covent Garden Tenants Association was honoured […]

Freshfel: Well-funded promotions are key to increasing fruit and vegetable consumption

Freshfel: EU and UK negotiators cannot let the fresh produce sector down

Freshfel Europe and its Fruit and Vegetables Interbranch Organizations are reiterating the crucial role of a well-funded promotion policy and other related instruments to efficiently stimulate fresh produce consumption. In this respect, the European Commission’s decision from last spring to disproportionately decrease the promotion budget line for multi-programmes was a completely incoherent move. “We welcome the […]

Restaurants can win back health-conscious consumers by putting more produce on plate

Can we really eat 10 fruit and veg a day?

I am a hoarder of research, always searching for, collecting, examining and tucking away the latest market reports, consumer survey data, peer-reviewed research studies, long-form articles from respected sources, and government reports. My inspiration for this column came from the 2024 Consumer Curiosity Report recently released by Curious Plot, a marketing firm. The survey was fielded […]