A wholesaler’s communication, coordination are key to building trust with retailers
Produce wholesalers are a vital link in the supply chain for independent supermarkets, natural food stores and co-ops. We provide access to a wide variety of conventional and organic commodity and value-added products, while giving retailers an opportunity to tap into our inventory for freshness, turns and consistent supply. A good wholesaler serves as the […]
For wholesale markets, communication up and down the supply chain is critical to success
As a produce wholesaler, we strive to establish and maintain strong relationships. Our DNA is embedded in our connections within the industry. We rely heavily on our growers and shippers to feed us information, which, in turn, allows us to best serve our customers. It is our job to be in constant communication, recognizing produce […]
Brakes brings ‘plant-forward’ knowledge to caterers with dedicated section on website
As diners across the UK seek out more healthy food options, it makes sense for wholesalers to follow the trend and be a significant conduit for them to achieve their goals. Not all of them are vegetarian but are thinking “plant forward.” Understanding the differences is key to delivering menu options that work. Foodservice specialist […]
Wholesalers don’t just provide fresh produce, they do it all for customers
Wholesalers are experiencing an identity crisis amid the increasingly competitive arena of produce distributors. Our customer needs are changing, and it is up to wholesalers to adapt to this new environment to stay relevant. Luckily, wholesalers are characterized by their immense dedication to the business, and we don’t just overcome hurdles, we break right through […]
Led by Montreal, Canada’s dynamic produce trade is making a comeback
Montreal, the largest city in Canada’s Québec province, is a dynamic place where cultures, ideas and fashions intermingle, and the food culture is strong. Although the city retains many French Canadian roots, the opening of a new supermarket in 2022 demonstrates it also has a diverse culture. Last year, the first Quebec T&T Supermarket opened […]
Jim Prevor: A Profile in Courage
In 2022, Primus Group Inc. and I lost a great friend, James Prevor [Jim]. The phrase “speak truth to power” is attributed to the Quakers. It implies a level of bravery that requires “risking either the status quo, one’s reputation or livelihood, or the wrath of the person one is confronting.” Jim regularly “spoke truth […]
Today’s wholesaler offers much more than fresh produce
Wholesaler: a person or company that sells goods in large quantities at low prices, typically to retailers. I think it’s time to update the dictionary, I’m not sure the definition of wholesaler has aged all that well. Great wholesalers have become diverse operators offering unique service(s) wrapped around an extensive and evolving product offering. A desirable […]
Brakes embraces Love British Food campaign to put much-needed spotlight on local growers
Foodservice wholesaler Brakes is putting its marketing strength behind British growers with a new campaign that highlights locally produced, seasonal food. Brakes is embracing Love British Food as it kicks off this month with a new spot on its website that showcases supplier stories and how consumers and caterers can use fresh British ingredients in […]
