Zespri makes ‘Taste the Obsession’ pitch to UK shoppers with SunGold kiwi 4-pack at Tesco
Susan Barrow Dodd, the Market Manager in the UK for Zespri, was direct in her assessment of the UK consumers’ embrace of kiwis. “Although we are making good progress in kiwifruit consumption in the UK, we are still a long way behind the penetration that we experience across the rest of Europe,” she said. “Many […]