Waitrose has combined forces with Uber Eats to assist with grocery deliveries in London, piloting the service in five London supermarkets.
The full rollout of Uber Eats is expected to continue through the summer, with more than 200 locations offering fresh produce and other items to family doorsteps.
“We want more and more people to enjoy the quality and taste of Waitrose products as and when they want it,” James Bailey, Executive Director for Waitrose, said. “On-demand grocery shopping continues to grow in popularity with our customers, and partnering with Uber Eats means we have even more flexibility to be there for them whenever they need us.”
The five in London – John Barnes in Finchley Road, West Hampstead, Clerkenwell, St Katharine Docks and Greenwich – have already started deliveries. The rest will open piecemeal, stretching into Wales and Scotland, ensuring all locations have it by the end of August.
Uber Eats has seen tremendous success in its current deals with Asda, Co-op, Iceland, Morrisons and Sainsbury’s. On-demand orders have jumped by 60% since last year. Waitrose also saw a nice bump in similar bookings through Deliveroo at plus-40%. The service with Deliveroo is expected to continue.
The Uber Eats lineup at Waitrose is expected to include “thousands upon thousands of items.” This includes the chain’s high-quality essential Waitrose range, as well as premium British brands such as Waitrose No. 1 and Waitrose Duchy Organic and also fresh, healthy ready-to-eat meals. They will be delivered in as little as 20 minutes.
“It is the latest step in Uber Eats’ mission to help customers get anything they want, in a matter of minutes, at the touch of a button,” said Alex Troughton, Head of Commerce at Uber Eats UK.
