Avocado industry leader Westfalia Fruit announced on Monday it has acquired Syros, a Belgian-based manufacturer of avocado products serving the European food and service industry plus retail sectors.
Syros’ items have been prominent in major European supermarkets, restaurant chains, and meal box companies for more than 30 years by supplying private-label and branded product. It focusses on convenient, healthy, sustainable food solutions, emphasizing nutritional benefits across its portfolio, including in its range of guacamole varieties.
For Westfalia, which operates in the UK and 16 other countries across five continents, the acquisition is part of an ongoing strategy to expand the company’s global presence while maintaining its commitment to sustainable agricultural practices and responsible corporate citizenship.
“Syros has been a trusted partner for many years, and Westfalia supplies a high percentage of its raw materials,” said Wim Destoop, Regional President of Europe at Westfalia Fruit. “Their commitment to quality and sustainability mirrors our values, making this a natural next step for both companies. The integration with Syros will enhance Westfalia’s presence in the European market while maintaining high standards.”
Syros’s operations and brands, including the professional market brand Syros and the consumer market brand Wonky, will now become part of Westfalia.
The acquisition also includes a significant private label development enterprise, which creates innovative concepts and recipes tailored to client requirements.
“For three decades, Syros has focused on ‘making food happen’ by sustainably providing flavourful, high-quality food,” says Pieter Casneuf, CEO of Syros. “Joining Westfalia, with whom we have worked together for many years, will enable us to continue this mission with greater capabilities and reach.
